"The fact is that it is easier to become a market leader in Africa than in other deeply competitive markets like China and India where you will have many competitors right behind you. But you need to know Africa to take advantage of the opportunities. It is the best time for Africa’s CEOs to charge ahead and capture markets. I would say invest now and invest smart. Think of Africa and let’s not just give its treasures away. The world has its eyes on Africa and we have to direct investment in a way that cares for the continent and develops it.” – Ashish Thakkar, founder and managing director, Mara Group